At Vempathy we also conduct our own UX research and from our research and based on an extensive research study from Bentley University’s Human Factors in Information Design program we have learned that our customers find difficulty in understanding some of the analysis reports that our software produces. Since we practice what we preach, we have been actively exploring different methods of presenting the data generated by our artificial intelligence algorithms.
Knowing that UX designers and researchers rely on a common set of metrics, we have decided to change our reporting to reflect the simple and well understood nature of the Nielsen Severity Rating metric.
The Nielsen Severity Rating is a measure of the priority of attention that should be given to solve a specific problem. The rating takes into account the frequency, impact, and persistence of the problem to help designers and researchers better prioritize and allocate resources towards fixing it. The scale is very simple in that it spans from zero to four with zero being the lowest severity and four being the highest severity.
In Vempathy, the Nielsen score will be analyzed across test participants based on our emotion analysis and aggregated for each task in the UX test. With this newly surfaced scoring, designers and researchers will be able to quickly identify the task within their UX test that requires the most immediate attention. This functionality is coming soon! Stay tuned…