Traditionally qualitative research has been just that: qualitative. Vempathy has changed the game for UX designers and researchers by introducing quantitative metrics for qualitative research. And now, with Vempathy’s latest release, designers and researchers can benchmark and track their progress.
With Vempathy’s UX test comparison feature, you can now compare Vempathy’s reports from one UX test to another. This allows you to run a test on your UX today, see the results, act upon them, and then run a follow up test to see if the change you made corrected the usability issues. In the new interface, you will find all of Vempathy’s reported metrics in one graph that show you the user journey and how it has changed from test to test.
This feature is live now and we welcome your feedback! Get started by making a copy of a UX test you have run in the past and it will automatically populate in the comparison dropdown on the reports page.
We have come to realize the importance of fine grained specifications when recruiting participants for your UX testing. While our free form text field to recruit participants works, it simply is not intuitive and that’s why we are happy to introduce improved recruiting today!
Now, when you design a new UX test with Vempathy you can easily specify demographics such as age, ethnicity, gender, income, employment status, and more! Further, you can create your own custom screener survey to more finely filter the participants completing your UX tests.
This new release is live now and we welcome you to give it a try and let us know what you think!
We know that getting started using a new UX research platform can be daunting, which is why we are so excited to announce the roll out of our new project setup. With our new project setup, Vempathy will guide you through all of the steps necessary to start your first project including study design, participant recruitment, and launch. Try it today and let us know if you have any questions!
We’re sponsoring UX Fest and we hope to see you there! Hosted by Fresh Tilled Soil in Boston, MA, UX Fest an inspirational platform that brings UX practitioners, product leaders, and strategists together to connect with the people who are building great products and teams and creating a culture of design in their organizations.
Learn more about UX Fest here.
We are thrilled to welcome C. Todd Lombardo to the Vempathy team as our VP of Product and Experience. He joins us from Workbar, where he also led experience and design, but C. Todd wears many hats, all at once: author, designer, scientist, professor, and visualizer.
After originally beginning his career in science, C. Todd shifted his focus to product and design, ultimately innovating, designing, and managing products for countless companies large and small. In his role as Chief Design Strategist at Fresh Tilled Soil, he employs strategic thinking to craft smart, impactful solutions that radically transform clients’ product strategies. C. Todd also serves as Adjunct Faculty at IE business School in Madrid, where he teaches courses on design in business and data visualization.
We’re excited to have C. Todd on the team here as he is already beginning to help us rebuild Vempathy from the ground up. Say hi, and welcome, on Twitter.