Before you begin learning from Vempathy we recommend familiarizing yourself with these terms:
Project – A project in Vempathy is a research study that you create in order to record test participants, watch their videos, and review Vempathy’s analysis and reporting. A project will likely contain multiple video recordings of your participants.
Tasks – Tasks are the prompts that you want test participants to complete. Depending on the type of research that you are conducting, tasks might include a sequence of instructions that collectively form a user journey or questions if you are conducting an in depth interview.
Participant – A participant is a tester or subject who participates in your research study by recording themselves with Vempathy’s recording software. If you import videos, each video should have one participant.
Recording – A recording is video of one test participant and their computer screen recorded while they participated in your study.
Transcript – Transcripts are machine-generated textual versions of the words spoken by a test participant in a recording.
Highlight Reel – A highlight reel is a short-form version of a recording or group of recordings that is automatically generated by Vempathy, this includes the highest and lowest emotional moments and filters out the neutral moments.
Valence – Valence is a measure of the positive or negative nature of the recorded person’s experience.
Expressiveness – Expressiveness is a measure of facial muscle activation that illustrates the subject’s engagement.
Attention – Attention is a measure of focus based on the head orientation.
Emotion – Emotion is the overall instinctive or intuitive feeling measured from a combination of facial expressions, tone and inflection of voice, and/or sentiment of speech.
Completion Time – The amount of time that each task takes to complete.
Vempathy – Vempathy stands for video empathy, which embodies our mission to help you understand and share the feelings of your customers with artificial intelligence.